Give the idea
a useful first shape.
Choose a starting design or define a new direction. Your brief is saved in this browser and prepared for email review by JKJ-PLUS.

Current points300One standard concept brief uses 100 points.
What one brief includes
A focused concept discussion.
- 01Exterior direction
Silhouette, proportion, CMF and brand zone.
- 02Component intent
Drinking interface, lid, seal, opening, vessel and base.
- 03Next-step note
Open decisions, tooling implications and factory-review priorities.